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People who can't be shown up. He is a consumer with a more introverted nature. Use luxury to feel more secure and integrated in a group. He likes to be seen as someone who does the right thing, using the right brand but not overdoing it. Brands that have an established reputation but without a very noticeable identity. When you find the right brand, you can be sure that you will have the respect of others. Therefore, in them the brand works in the form of intimate security.